IT’S TOUGH TO BE SOPOPULAR

It is a rare feat to come across a new menswear label that balances the maturity of fine luxury and experimentation of street wear. Trio Daniel Blechman and brothers James and David Ardinast of Berlin based line SOPOPULAR have found the formula.

The label is created for the man who maintains strong principles without loosing sight of his youth. In handling a garment, each design detail is strong enough to stand on its own – together, they cast a line solid with integrity. Manufactured in Germany, the attractive collection delivers something beyond clothing embodied in the work of these talented image makers. sopopular.net