Mercedes-Benz Berlin Fashion Week
Autumn/Winter 2010

When multiple industries and talents collide, the reaction can be outstanding enough to make the grounds of a city shift. The empty venues and frozen streets of Berlin following Mercedes-Benz Fashion Week paid homage to a week that was so packed with dynamic events it was enough to exhaust the city’s resources, if only for a few days.

The unique nature of this season combined various international tradeshows and independent showrooms alongside the catwalk to bridge all areas of the industry. Premium, Bread & Butter, and JAM where among the tradeshows that brought over 120,000 professional visitors and 1,600 exhibitors to represent international emerging and top fashion labels.